05Privacy notice
Everything we keep from a fence measurement enquiry, and when it is deleted
You send a street, a fence length and a phone number so a crew lead can come out and measure. This page says where those lines go, who else sees them, and what the Google Ads and Microsoft Advertising click on the way in attaches to your visit.
1. Date this version took effect
This privacy notice takes effect on 7 October 2026 and that is the version you are reading. It replaces anything we published before that date. The date above the text is the only version marker we use, so if you print this page for a file, print the date with it.
We do not re-date the page for a typo fix. A change that affects what we collect, who receives it or how long we hold it gets a new effective date, and section 18 says how we announce it.
2. Who runs this site
Zovtira, trading at zovtira.com, is the controller of the personal data described here. We are a residential fence and gate contractor working private lots in and around Austin. The same business that answers the phone decides what happens to the details you leave.
Postal address, written out in full:
Zovtira
40 Mill Street, Büro 5
Austin, Texas 32477
United States
Phone +1 (415) 555-2801. Email [email protected]. There is no separate privacy department. The messages land in the same inbox as the measurement bookings.
3. What this site actually records
Four streams, and nothing outside them. There is no account on this site, no password, no basket and no payment, so there is no card data anywhere in our systems.
The inquiry form
When you submit the form on the home page or on the contact page, the handler writes your name, your phone number, your email address, the address of the lot, the kind of enquiry you picked, your message, the specification you asked for, and the fact that you ticked the consent box. Phone and email are both optional on their own; one of them has to be there or we have no way to call you back about the fence.
Taken automatically with that submission
- The IP address the form was sent from.
- The browser's user-agent string.
- The referring URL, which is how we can tell a fence contractor austin tx ad click apart from someone who typed the domain.
- The moment the form was rendered in your browser and the moment it was sent. The form also carries two hidden spam traps. Only bots fill them, and a submission with either one filled is thrown away.
The support chat
The chat widget stores the conversation you typed on our server, and keeps a token in your own browser's local storage, so you can close the tab and come back to the same thread. If you give a name, a phone or an email in the chat intro, those are kept with the transcript.
Cookies, storage keys and click identifiers
Your consent choice is stored in your browser under site_consent_v2. Nothing else on this site persists a choice. Advertising click identifiers (gclid, msclkid and fbclid) arrive on the end of the link when you come from a paid ad, and section 6 covers them in detail. The full list of cookies and storage keys, with lifetimes, is on the cookies page.
4. What each category is used for
Form fields are used to answer you and to quote the work. A name and a phone number get a crew lead to the right gate at the right hour. The lot address is used to plan the drive and to judge whether fence measurement austin falls inside our free measuring area; outside Austin we talk about travel when you book. The fence length, the height and the specification you ask for become the written scope, which is the only binding figure we issue.
The IP address, the user-agent and the two timestamps exist for one job: throwing out automated spam. A form rendered and submitted inside two seconds is a script, not a homeowner. We do not profile you with them, we do not build an audience from them, and they are not sent to any ad platform.
The referring URL and the click identifiers are used for ad measurement — knowing which keyword produced a booked measure, so we stop paying for the ones that produce nothing. Chat transcripts are used to continue the conversation and to check what was promised about a gate before the crew shows up. The consent record exists to prove which choice you made and to stop the banner reappearing on every page.
5. The legal basis for each purpose
Said explicitly, purpose by purpose, in the terms the GDPR uses. Visitors reaching us from Europe can read this section against Article 6; visitors in the United States should read section 13 as well.
| Purpose | Basis | Why that one |
|---|---|---|
| Answering an enquiry, measuring, writing a scope | Steps before a contract | You asked for a quote on a fence. Handling the request is the pre-contract step itself. |
| Carrying out an accepted scope | Contract | Once you sign the scope we need your address and number to install the fence. |
| Consent tick on the form and in chat | Consent | You tick the box before we use the details to reply. You can withdraw it at any time. |
| Advertising and analytics cookies | Consent | Nothing is set until you press Allow on the banner. |
| Spam filtering, server logs, site security | Legitimate interest | Keeping a working contact route open and not drowning in bot submissions. |
| Keeping records of a completed job | Legal obligation and legitimate interest | Warranty claims and tax records need the job on file after the crew has gone. |
Where the basis is consent, withdrawing it is as easy as giving it, and withdrawal does not undo what was lawful before.
6. The ad platforms that send traffic here
This site is a paid advertising destination today, not in theory. We buy clicks on fence installation austin, cedar privacy fence austin, driveway gate installation austin and similar searches, and the platforms below send that traffic.
- Google Ads runs search campaigns to this site and attaches
gclidto the end of the landing-page link. - Microsoft Advertising runs search campaigns here on Bing and its partners and attaches
msclkidthe same way. - Meta Ads may carry a campaign for us, and a click from one arrives with
fbclidon the URL.
A click identifier is a string in the address bar. It tells the platform that the click it charged us for reached the page, and if a measure is booked it ties that booking back to the keyword. It carries no name, no phone number and no fence drawing. We never upload the contents of an enquiry to an ad platform, and we do not run remarketing lists built from people who filled in the form.
No advertising platform has reviewed, approved or verified this site, and we would not claim one had.
7. Consent Mode v2 and the four signals
Before anything else loads, this site sets Google consent mode defaults to denied. The four signals are ad_storage, ad_user_data, ad_personalization and analytics_storage, and all four are held denied from the first byte of the page.
Press Allow on the cookie banner and the four are updated to granted, in that call, and tags may then write storage. Press Decline and they are set back to denied, where they stay. Withdraw later through Cookie settings in the footer and they return to denied the moment you confirm. Measurement pings may still be sent in a cookieless, modelled form while consent is denied; they carry no identifier that can be read back as you.
Consent mode is not a substitute for the banner and we do not treat silence as agreement. If you never answer the banner, the defaults stand and nothing is stored beyond what the site needs to work.
8. Third parties that receive data, named
Short list, because the work is done by two install crews and the person who measures, not by a stack of software.
- Google Ireland Ltd / Google LLC — Google Ads. Receives the click identifier gclid and the consent signals described in section 7. Their handling is covered by the Google privacy policy at policies.google.com/privacy.
- Microsoft Ireland Operations Ltd — Microsoft Advertising. Attaches msclkid to a paid click. Its own handling of that data is covered by the Microsoft privacy statement at privacy.microsoft.com/privacystatement.
- Meta Platforms Ireland Ltd — Meta Ads, where a campaign runs there. Attaches fbclid to a click from Facebook or Instagram.
- The hosting provider that serves these pages and stores the enquiry database on its servers. It processes on our written instructions and does not use the data for itself.
- The mail provider that carries the notification email from the form to the operator's inbox, which is how a measurement request reaches the person who schedules it.
Nobody else. We do not sell enquiry details to lead brokers, we do not pass your address to a cedar supplier, and we do not hand a list of homeowners to another contractor when we are busy.
9. Data that crosses a border
We work in Austin and the data lives in the United States, on servers run by our host. For a visitor in the United States no transfer arises. For a visitor who reaches this site from Europe or the United Kingdom, sending an enquiry means the data travels to the United States.
What makes that lawful: the EU Standard Contractual Clauses, and the UK Addendum where the data comes from the United Kingdom, in our contracts with the host and the mail provider. The ad platforms named in section 8 are party to their own transfer mechanisms, including the EU-US Data Privacy Framework where they are certified under it, and each publishes the terms it relies on. If you would rather no transfer happened at all, call +1 (415) 555-2801 and give us the fence length and the address by voice instead of using the form.
10. How long each thing is kept
Real periods, counted from the day the record is created. Not "as long as necessary".
| What | Kept for | Then |
|---|---|---|
| Enquiries and the email copies of them | 36 months | Deleted from the database and the inbox |
| Chat transcripts | 18 months | Deleted with the token record |
| Server and access logs | 90 days | Rotated out and overwritten |
| Record of a consent choice | 6 months | Expires in your browser, banner asks again |
Thirty-six months on an enquiry is not arbitrary. A homeowner who had us measure a 180 ft cedar run and then waited two years for the budget calls back and asks what the number was, and we would rather pull the old scope than guess. If you ask for earlier deletion we do it, subject to section 17.
A signed scope and the invoice for installed work sit outside this table: they are kept for the period the warranty in our terms runs plus the tax retention Texas requires of us.
11. How the data is protected
The site is served over HTTPS only, so the form contents are encrypted between your browser and the server. The enquiry store sits outside the web root and is not reachable from a public URL. Administrative access is limited to the operator and is password-protected on a separate route that is not linked from any page of this site and is excluded from the sitemap.
Two unlabelled hidden fields on every form catch automated submissions, and a submission that arrives impossibly fast after the page rendered is rejected. Access to the inbox carrying the notification emails is restricted to the people who schedule measurements and write scopes. Nothing is stored on a crew member's personal phone beyond the day's addresses.
No arrangement is perfect. If we ever discover a breach that puts your rights at real risk, we notify the people affected and the relevant authority inside the deadline the applicable law sets, and we say what was taken rather than describing an "incident".
12. Your rights under the GDPR
If you are in the European Economic Area or the United Kingdom when you contact us, the GDPR and the UK GDPR give you the following, in full and free of charge:
- Access — a copy of the personal data we hold about you, with what we do with it.
- Rectification — correction of anything wrong. A mistyped street number on a scope is the usual one.
- Erasure — deletion of the data, where no legal obligation or live contract requires us to keep it.
- Restriction — a freeze on processing while a dispute about accuracy or basis is sorted out.
- Portability — the data you gave us, in a structured, machine-readable file, sent to you or to another controller.
- Objection — to processing based on legitimate interest, including any direct marketing. Object to marketing and it stops, with no balancing test.
- Withdrawing consent — at any moment, for the form tick and for cookies, without affecting what was lawful before you withdrew.
You also have the right not to be subject to a decision made purely by automated means. There is none here. A person reads every enquiry, and a person measures every lot before a number is written.
13. State privacy rights in the United States
US state privacy law applies to this site, and we extend the same handling to every state resident who asks. California residents have rights under the CCPA as amended by the CPRA: to know what categories of personal information we collected and from where, to get a copy, to have it deleted, to correct it, to limit the use of sensitive personal information, and to opt out of the sale or sharing of personal information for cross-context behavioral advertising. Residents of Texas, Colorado, Connecticut, Virginia and the other states with laws now in force have the equivalent rights under their own statutes.
We do not sell personal information for money. Declining the cookie banner, or arriving with Global Privacy Control switched on, is treated as your opt-out of sharing for cross-context behavioral advertising, and the four Consent Mode v2 signals stay denied. You can also send the opt-out in writing to [email protected].
Nobody is charged a different price or given a worse fence for exercising a right. There is no price on this site to vary in the first place: the figures we publish are typical ranges and the binding number comes from the written scope after measuring.
14. Global Privacy Control is honoured
If your browser or extension sends the Global Privacy Control signal — the Sec-GPC header — this site reads it as a valid opt-out of sale and of sharing for advertising, and applies it without showing you the banner again. The four Consent Mode v2 signals stay denied for that visit and no advertising storage is written.
You do not have to tell us you use it and we do not try to override it with a prompt. If you later press Allow yourself, that explicit choice is taken as the more recent instruction for that browser.
15. Not a site for children
Zovtira sells fence and gate installation to property owners. This site is not directed at children, we do not knowingly collect data from anyone under 16, and we have no reason to want it. If a child has sent us something through the form or the chat, write to [email protected] and we delete the record rather than keeping it on file for the 36 months in section 10.
16. Complaining about how we handled it
Start with us, because we can usually fix it the same week: [email protected] or +1 (415) 555-2801. If the answer does not satisfy you, you can complain to your state Attorney General, and in California to the California Privacy Protection Agency, which enforces the CCPA and CPRA directly.
A visitor in the European Economic Area or the United Kingdom may lodge a complaint with the supervisory authority of their country of residence or place of work. Going to a regulator does not cost you anything with us and does not affect a job in progress.
17. How to make a data request
One route, and it is a person, not a portal. Email [email protected] with the word Data request in the subject, or write to:
Zovtira, Data request
40 Mill Street, Büro 5
Austin, Texas 32477
United States
Say which right you are exercising — a copy, a correction, deletion, restriction, portability, an objection, withdrawal of consent, or an opt-out of sharing — and give us the phone number or email address you used when you enquired, so we can find the record. For an enquiry about a specific lot, the street address of that lot is the fastest way to locate it.
We answer within 10 days. If the request is large enough that it needs longer, you hear from us inside those 10 days with what is holding it up. We ask for identification only when we cannot otherwise be sure the request comes from the person in the record, and then only enough to match it. An authorized agent may act for a California resident; send proof of the authorization with the request.
What survives a deletion request: a signed scope for work we installed, and the invoice, where the warranty in our terms still runs or Texas tax law requires the record. Everything else goes, and we confirm in writing what was removed.
18. When this notice changes
A change that alters what we collect, who receives it, or how long we keep it gets a new effective date at the top of this page and a short line in the first section saying what moved. If your consent is what made the old processing lawful, the banner asks again rather than assuming the previous Allow still covers the new thing.
We do not email a policy update to past enquirers. The dated page is the record, and a change to cookies or click identifiers appears on the cookies page on the same day.
19. Reaching a human about any of this
Email [email protected]. Phone +1 (415) 555-2801, which rings the same number homeowners use to book a measure. Post to 40 Mill Street, Büro 5, Austin, Texas 32477, United States.
If your question is about a fence rather than a record — a 14 ft driveway gate, a sagging gate on a wood post, a wood fence replacement austin job on a run that failed — the measurement request is the faster door. Either way the phone is answered by someone who knows what a 36 inch gate post hole costs in caliche.
20. Accessibility of this site
We build this site against WCAG 2.2 level AA and check each page with a keyboard and a screen reader before it goes live. Every page has a skip link as the first focusable element. Headings run in order with one h1 per page. Text sits on the plum-black ground at a contrast ratio above 4.5:1, and the acid-green accent is used for focus rings and buttons where it clears the same bar. Focus is always visible: a two-pixel acid outline, never removed.
The navigation rail works with a keyboard alone. Tab reaches the menu button, Enter opens the panel, focus stays inside it while it is open, Escape closes it and returns focus to the button. The pinned process run on the home page is scroll-driven, and under prefers-reduced-motion it releases into plain stacked sections with no fades and no scroll snapping. Tap targets are at least 44 by 44 pixels. Tables that are wider than a phone scroll inside their own box and can be reached with the keyboard; the page itself never scrolls sideways at 320 pixels.
Form fields carry real labels, errors are announced in text next to the field rather than by colour alone, and no field is required that the handler does not require. Every photograph has alt text describing the work in it. There is no map embed on this site at all — the address is written out as text, which also means no unlabelled iframe for a screen reader to fall into.
What is not perfect: the display face is a stencil, and at the smallest sizes some readers find it harder than a plain grotesque, so we keep it for headings and set all body copy in Archivo. If something on this site blocks you, say so at [email protected] or +1 (415) 555-2801 and tell us the page and the device. We answer accessibility reports on the same 10-day clock as a data request, and if a fix will take longer we give you the information another way in the meantime — including reading a scope down the phone.
Still want the fence measured
Nobody quotes a fence off a satellite photo. Give us the lot address and roughly how many feet you need, and a crew lead comes out with a tape. Measuring is free of charge within Austin.